E-comm in India is a fantastic revolution, says L'Oréal CEO

India has about 10 mln kirana stores, accounting for 90% of overall consumer products sales. A large number of these are in the hinterland where L'Oréal has a minuscule presence. The market had always been pretty tough for L'Oréal, because it did not have “very basic products that can be distributed everywhere to tens of millions of little stores”.

from Industry-Economic Times https://ift.tt/2SzvuOC
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