Offline retailers increase TV advertising volumes by 33% in October-November

The festive months make for the country’s biggest shopping season and typically contribute a large chunk to advertising expenditure every year as retailers spend heavily on promotions. Starting with Ganesh Chaturthi and Onam, the season peaks during Diwali, accounting for about 35-40% of overall advertising expenditure every year.

from Industry-Economic Times https://ift.tt/36wQLQ7
via IFTTT