Apple premium resellers expect higher demand after Apple store launch

The premium resellers spread across the country will now have to up their game in terms of the experience and services to retain their customer base. The reseller partners, who procure stocks directly from Apple, say they are awaiting clarity on the availability of units and discount schemes. They are hoping that the new company-owned retail outlets will add to the momentum of demand for Apple products, and lead to higher footfalls

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