Jio Cinema's penetration jumped 4X on the back of free IPL streaming

Latest research shows that Jio Cinema's penetration has seen a massive surge due to their free IPL streaming option. The proportion of new installs to total installs were approximately 72% during IPL 2023 compared to 28% before the IPL season. The research noted that IPL has helped the platform bring in more than two-thirds of the total users of Jio Cinema.

from Industry-Economic Times https://ift.tt/O13xRkA
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