From Vellore to Barnala, small towns are new frontiers for premium products

Consumer companies across categories, such as Nestle, Domino's, McDonald's and Lotus Herbals have cited higher traction for premium products in tier-2, -3 and even tier-4 markets, leading much of the post-pandemic revival, adding this is happening despite inflation.

from Industry-Economic Times https://ift.tt/7c9QoiE
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