Reliance's AJIO sale event showcases tier 2 3 markets' big bold influence in India's fashion landscape

Fashion e-tailer AJIO's 'Big Bold Sale' event garnered its biggest-ever results with 40% more orders than previous editions, resulting in over 1.5 million customers making purchases more than once on the platform. Half of the orders came from Tier 2 and 3 markets, indicating growing shopping sentiment in these locations. The summer collection was especially in demand, and brands such as Buda Jeans Co. and Marks & Spencer garnered customer attention. The men's and women's western wear category grew 150%, and the sale saw the preference of over 600,000 sundresses.

from Industry-Economic Times https://ift.tt/Cd7iYJI
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