App-first Gen Z scripting big shifts in consumption trends: Bernstein report

Gen Z in India is driving major shifts in consumption trends, favoring quick commerce delivery and direct-to-consumer brands. This digitally-native generation prefers app-first services for social media, ride-hailing, and food delivery. Their significant buying power is accelerating the growth of digital-first brands and platforms.

from Industry-Economic Times https://ift.tt/apYvBcz
via IFTTT