Mukesh Ambani: India's top businessman plays at the bottom

Mukesh Ambani's Reliance Consumer Products Ltd launched a Rs 10 sports drink, Spinner, in India, collaborating with former cricketer Muttiah Muralitharan. The strategy mirrors Reliance's low-price approach used with the Campa drink, challenging established brands like Gatorade and Powerade. Ambani targets the mass market, focusing on affordable pricing to capture rising consumer classes.

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