Experience-driven entertainment reshaping India’s retail landscape

A new CBRE & Invest India survey reveals a major shift in India's retail landscape, driven by consumer demand for experience-based entertainment. Over 70% of respondents prefer participatory activities like bowling, escape rooms, and amusement parks over passive options like museums or art exhibitions. Gen Z favors high streets and standalone experience centers, indicating a move away from traditional malls.

from Industry-Economic Times https://ift.tt/uxTf8Sn
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