Travel industry may need to prioritise continuity, trust as AI reshapes booking journey: Report

Travel companies will increasingly need to focus on building continuity across the customer journey, strengthening trust and making it easier for travellers to return to an existing plan as artificial intelligence reshapes how trips are discovered and booked, according to a joint report by Skift Research and McKinsey & Company.

from Industry-Economic Times https://ift.tt/twd3MUH
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